Currently working on UNICEF Brand narrative.
Currently working on Brand Repositioning for:
Reclaiming Regional Spring waters’ local-ness.
Repositioning the brands as local brands:
Communicate on the springs and their awesome local-ness:
Poland Spring is from Maine: meet the great people who make it with passion, and their awesome local community!
Ozarka is from Texas: meet the passionate people who make it with love, and their awesome local community!
The 7 days Challenge for Poland Spring, Arrowhead, and Deer Park.
People were challenged to drink sparkling water for 7 days. Taking the challenge made them more willing to choose a healthier life!
New brand launch, still in development.
Brand launch platform, “la beauté à l’état pur”.
We have worked on short holidays, and the motivations around train versus plane.
We have defined train travel as a voyage where the journey is part of the holiday.